Thanks to the rain and crappy weather in DC tonight, I decided to stay in for the night. I decided to sample the new Campbell Brown 8pm show on CNN. Prime starts with a "the only place for news. CNN prime time begins now." I will say upfront.. I did not watch this show for a full hour. In fact, I was bored before the end of segment one. I'll come back in a month to sample again.
Brown's 'no bias, no bull' approach had some attitude. She's canned that now. It seems to indicate CNN's further focus on 'just the news please'. Here are my quick observations.
--There's no identity. It's not a "news" feel. It's an interview show. The interviews are like watching studio paint dry. It's also not an AC 360 (the early years). It's plain. It's simple. It's dry.
--The graphic background is just annoying. It a wild array of images. She looks like she's sitting in front of a collage. It just feels less than classy.
--Brown seems to want to push the attitude she wrapped around 'no bias no bull'.. but she can't. In fact a guest in her first segment tonight referenced the old show. What an awkward moment for insiders.
--About that first segment... it was odd. The "new whip" approach (I don't even recall what they brand it), was less than exciting. Most of the segment was a roundtable discussion with three guests on the set.
To be fair... and I really like CNN so I want to emphasize that... this is a new show. Give it time. I'll check back in about a month to see what has grown, changed, improved, etc. We all know new products need time to grow. I hope it does. CNN could use some good news lately.
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