TVNewser got a sneak peek at the new look today. CBS news and sports president Sean McManus told us the graphics came about late last year. "It was motivated by looking at the election graphics and realizing they look so much more contemporary, so much clearer, and so much cleaner than the Evening News graphics," he said. "At that time we charged Bob Peterson with coming up with a new graphic look which he has done."
Peterson, CBS News' executive creative director, and his team came up with the graphic design and concept entirely in house in the span of approximately six months. The "convergence of different designs," as Peterson put it, features a logo with three interlocking globes, moving images in the OTS box and a bolder blue and red color scheme....
At the center of the new look, anchor and managing editor Katie Couric, who will mark three years with CBS in September. McManus praised Couric's versatility — on TV, the Web and more, when "put together, results in a pretty good plan to get her exposed on as many different platforms as possible," says McManus. "And also to give her a chance to exhibit what makes Katie Couric different, which is not so much the way she reads the news, but it's the way she reacts to things, the way she interviews people. She's got a very broad array of talents, and a lot of them can't be seen between 6:30 and 7:00 every night."
Peterson, CBS News' executive creative director, and his team came up with the graphic design and concept entirely in house in the span of approximately six months. The "convergence of different designs," as Peterson put it, features a logo with three interlocking globes, moving images in the OTS box and a bolder blue and red color scheme....
At the center of the new look, anchor and managing editor Katie Couric, who will mark three years with CBS in September. McManus praised Couric's versatility — on TV, the Web and more, when "put together, results in a pretty good plan to get her exposed on as many different platforms as possible," says McManus. "And also to give her a chance to exhibit what makes Katie Couric different, which is not so much the way she reads the news, but it's the way she reacts to things, the way she interviews people. She's got a very broad array of talents, and a lot of them can't be seen between 6:30 and 7:00 every night."***GET MORE***
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