Tuesday, January 13, 2009

NBC Nightly News With Brian Williams Tease For Hillary Clinton Coverage

The headline/cold open of 'NBC Nightly News with Brian Williams" teased several stories including the Hillary Clinton confirmation hearings. Before my NBC point, news teases really should engage us the viewer... compel us to watch the broadcast. Don't try to be cute and clever. Don't hide the obvious. Why should I watch? Why should I care? Why should I keep the TV on instead of turning it off. TV news teases are often more a turn-off... than turn-on.

The Williams tease pointed to Hillary's tough questions, including questions "about a family member".
HHHMMM. I wonder which family member.
I wonder... could it be Chelsea? How about her mom? Maybe a cousin? Geez... I have to guess so much. Teasing that she was asked some tough question about BILL CLINTON by leaving Bill's name out of it was nonsense.

I watched the hearing. Two interesting, tease worthy things happened.
1. Hillary was challenged by Senator Lugar to explain why Bill Clinton would NOT stop accepting foreign contributions to his charity. I know this is what 'Nightly' was TRYING to tease... but "questions about a family member". C'mon. Gimme a break.
2. The second interesting part of the hearings was the somewhat combative, prostitution-loving, Louisiana Senator David Vitter. There could have been a whole piece about Hillary's body language during that exchange and the exchange with Lugar.

And we wonder why viewers are clicking off local and national network news programs by the tens of thousands daily.

UPDATE: 18 minutes into the broadcast, this tease... "a war that nobody wanted that had come to our country." HUH? The story turned out to be about the growing drug trade that keeps moving north from the Mexican border. ....Maybe I'm just picky tonight. That, or TV news teases just make me angry.

FOOTNOTE: Before anyone thinks I am picking on NBC, I am not. If you have read my blog much at all, you know that I am a life-long viewer of NBC news broadcasts. Yes, I remember Deborah Norville on "Sunrise" where she made her own suits (long before 'Today' and 'Inside Edition'). I remember Jane, John, Bryant, Tom,etc). I have been a true loyalist. While I am more of an equal opportunity news viewer now, I still generally start with NBC. I am not picking on NBC. I still love the network. Proof that I watch... comes in the blog posts.

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