Could TV news learn a few things from the tremendous success of "Wheel of Fortune" and "Jeopardy"? The simple answer is... yes. I am not talking about teaching audiences to make an appointment to watch at a particular time of day. That is a major legacy issues of local and national news. For decades, they have relied on "appointment television". Well... today, TV is not longer an appointment. Thus, creating "appointment television" viewing patterns for a daily potpourri of murder, mayhem and flames. You can't.
Tonight, I ran across this article that takes a decent look at how "Wheel" and "Jeapoardy" have built the kind of multi-platform following that traditional news operations dream of. What's next? Come January, any U.S. cell phone owner can compete in real time against the daily trio of on-air "Jeopardy" contestants (as well as against others from the audience of 9.5 million) while viewing the broadcast.
"'Wheel' and 'Jeopardy' have now transcended what we traditionally call programming," says Harry Friedman, executive producer of both shows. "They are now a part of people's lifestyle."
....
But as they carry on in TV tandem, each show has struck out for other media platforms.
In a few weeks, "Jeopardy" will try to stake a claim in the high-tech frontier of TV interactivity. The newly introduced Jeopardy Live will enable your cell phone to synch with "Jeopardy" as it is telecast by your local TV station.
"For that one half-hour a night, the same questions that are being asked on TV will show up on your cell phone," explains Eric Berger, Sony Pictures Television's head of digital networks and mobile entertainment.
The phone will list three choices for the correct response. You must make your move faster than the on-air contestants.
Meanwhile, you'll have the option of playing against other viewers by creating a buddy list. During each commercial break, your phone will display how you rank in the community you formed.
With its January launch, Jeopardy Live intends to bridge even not-so-web-savvy "Jeopardy" devotees with cell-phone gamers who may not include a TV quiz show in their media mix.
In a few weeks, "Jeopardy" will try to stake a claim in the high-tech frontier of TV interactivity. The newly introduced Jeopardy Live will enable your cell phone to synch with "Jeopardy" as it is telecast by your local TV station.
"For that one half-hour a night, the same questions that are being asked on TV will show up on your cell phone," explains Eric Berger, Sony Pictures Television's head of digital networks and mobile entertainment.
The phone will list three choices for the correct response. You must make your move faster than the on-air contestants.
Meanwhile, you'll have the option of playing against other viewers by creating a buddy list. During each commercial break, your phone will display how you rank in the community you formed.
With its January launch, Jeopardy Live intends to bridge even not-so-web-savvy "Jeopardy" devotees with cell-phone gamers who may not include a TV quiz show in their media mix.
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