What Is The Future Of Cable News After The Election

FOX News, MSNBC and CNN will see some changes. Actually the first two will likely see more changes than the latter. The New York Times has a good article today about the changes likely to come/needed in cable news during the Obama administration.
MSNBC, by taking on the voice of the hostile opposition, finally gained traction during the 2008 campaign after being, in the words of its president, Phil Griffin, “out of the discussion” for its entire previous history. But it now faces the prospect of changing into the clothes of the administration’s ardent defender.
At the same time Fox News, which had been the most significant media supporter of the Bush administration, is now expected to revert to the position it held when it first broke through during the Clinton years: the aggressive voice of the opposition.
“The administration has changed, but the politics haven’t,” said John Rash, an advertising executive who teaches a course in media and politics at the University of Minnesota. “The liberal and conservative commentators who dominate each news network will have to invert their roles.”
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