Tom Brokaw At The Olympics; NBC Must Have "Needed" Him

Tom Brokaw has had a big presence at the Olympics.... even bigger than NBC News frontman Brian Williams.

• What drove me to post this morning about this was a simple promo for 'NBC Nightly News' Monday. The promo read simply that "Join Brian Williams and Tom Brokaw as they report from...." It was a bit odd because Williams has been in the main chair for a while now. Brokaw only really surfaced after the death of Tim Russert.
• The promo aired inside of a split edition of 'Meet the Press' with Brokaw in Beijing and David Gregory doing a roundtable back in D.C.
• Brokaw also has the lead package Friday night as the Games opened. Jim Lampley opened the show (and then rather quickly tossed to a commercial break. I wanted content!!!!) When he returned, Brokaw was in place to front a long piece about what the Games mean for China.
• As far as I have seen, Williams has only anchored his 'Nightly News' shows... with no contributions to the bigger Olympics broadcasts.

There's a lot of chatter about Brokaw and his future after the election at 'Meet the Press'. NBC has certianly woved him back into the fabric of its coverage of the Olympics.

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